Beer On Earth - Orange Belt IPA Beer Video Teaser
Check out the new video promo teaser we created for Beer on Earth for their Orange Belt IPA Beer. They're based in Providence, RI., and have a cult following due to releasing a new beer every week.
We shot a variation of clips to build the teaser that includes the product plus highlight some of the major flavor notes, so people have a good idea of what to expect from the beer. We then put it all together, added some sound effects, music, and voila; here's the finished product.
Have you considered adding video as a part of your marketing? If so, we'd love to help you with your next project, so please message us and let's create some magic!
Artist Label Design @paulendresjr
@will_yem_ @beeronearthbrew @melissa_shanahan @blinkofanye
Happy Birthday, Chels!!!!!!
Happy Birthday to my favorite unicorn princess, Chels. May all your days be filled with Corgi's, Cobra Kai, and of course, lots of sparkles! Here's to many more years of shenanigans!
@blinkofanye @melissa_shanahan @beneaththewaves @srsly_styld @lindsaystyler @will_yem_
Behind the Scenes; Lens Smudge Time-lapse Video
Happy Monday, Friends. Here's the time-lapse video created for Lens Smudge Episode 5, where we bring you behind the scenes of the setup for our 80's inspired photoshoot.
It took 4+ hours to capture this scene with several "takes" and "tweaks" because we were filming for the show, plus photographing ourselves at the same time.
Have you ever tried capturing a time-lapse, and if so, what did you think? Comment below; we'd love to know!
@klepcx @wearecritix @wades_world_ @jaimecphoto
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Happy Anniversary ARP!
One year ago yesterday, we held our launch party. It's been a wild ride, but we wouldn't change a thing.
Here's to many more years of pushing boundaries, learning, growing, educating, and kicking ass!
Thank you for all of your continued support!
How to create In-Camera Effects
Did you catch Episode 5 of Lens Smudge? If not, you should because we did an 80's retro shoot, and I specifically touched on using various items in front of your lens to create special effects such as light leaks and bokeh.
I'm giving you an in-depth look today at how you can create these effects and overlays yourself.
Are there any specific items you love to use in front of your lens? Comment below; we'd love to hear about it.
Photographer @melissa_shanahan
Producer: @kevinmichaelschmitz
Wardrobe Stylist: @chel_frank
Talent: @carincokefair of @selectmodelchicago
Hair & Makeup: @francely_makeup
Wardrobe: @topvintage_boutique
Behind the Scenes with Ms. Fran Collazo
Here's a behind the scenes look into a recent collaboration we did with the REMARKABLE Fran Collazo @ms.fran.collazo
This experience was more than "just a photo shoot." Fran was gracious and trusted us with her story. We sat down as she courageously gave an intimate look into her journey, in her own words.
Fran talks about childhood, identity crisis, challenges experienced being gay, transgender, how others struggled to accept "her," and the love she found for herself and others.
We are celebrating WHAT she's been through, WHO she is and HOW she sees herself all in the hopes of helping another who may be experiencing something similar.
We are truly honored to be part of her movement and can't wait for the world to know who Fran is! The video, article, and imagery will be shared once published. Stay tuned; you won't want to miss it!
Video: Missy Shanahan @melissa_shanahan and Chelsea Nye @blinkofanye
Wardrobe Stylist: Asha Holmes @asha_janelle
Producer: Kristie Raymond @kray0314 of HumanKind Casting & Talent @humankindcasting
Talent: Fran Collazo @ms.fran.collazo
Hair & Makeup: Rachael Berkowitz @rachaelberkowitz
Amy Rose Productions Print Portfolio Teaser
THE EAGLE HAS LANDED! Our new print portfolio is here, and we couldn't be more excited to share this teaser. The process took several months (and rounds) before finalizing/printing.
Thank you, @jemma.dilag from @wonderfulmachine, for all of your guidance and expertise during curation. Sequencing is crucial, and this book is more than just a collection of images. Jemma carefully crafted our portfolio to tell stories that include a beginning, middle, and end.
The goal is to bring your potential client on a journey while adding surprise elements along the way. If you shoot multiple categories (ex. fashion, interior, and food), see if you can sequence the imagery together to tell a story by color, theme, or season. If combining doesn't work, keep them separate.
There are many types of books out there, but we chose to use the screw post book from @lostluggage_co. This allows us to print out individual pages and swap out the imagery with new work as needed. The process is a lot easier than printing a whole new book each time.
Send some love if you agree!
LABO News with Luz Mejia and Amy Rose Productions
Missy and Chelsea of Amy Rose Productions make a guest appearance on LABO News (Latin American Business Organization). They give a little inside scoop and talk shop about this past and coming year.
Click here to see the entire show with all of their guests:
We are unboxing the ARP Holiday Advent Calendar...
The holiday season has begun, and we're unboxing the ARP Advent Calendar...
Thank you to @homestyleri for sharing these fabulous items with us. Looking for gift ideas? Check out their website for some unique finds!
#photographer @blinkofanye
#ad #propstylist @brynneestesputney
#giftideas @homestyleri
#greenery @ana.vic24
Lens Smudge - After The Show - Episode3
Welcome to Lens Smudge. The show that blends commercial photography, professional styling, kick-ass creatives, and fearless business owners. So that YOU can REACH YOUR MAXIMUM PHOTENTIAL.
Join Missy and Chelsea as they take you behind the scenes to talk about the lighting setup used in Episode 3 with Sail to Trail WineWorks.
Lens Smudge Episode 3 with Sail to Trail WineWorks
Chelsea and Missy visited Founder Chris Simpson of Sail To Trail WineWorks in his tasting room, and we also put Prop Stylist Asha Holmes up to the test to create a scene using Chris’s tasty wine. Also check out Chris’s and Asha’s websites below to find out more.
Sail to Sail WineWorks:
Website: Sail to Trail
Prop and Fashion Stylist
Website: Asha Holmes
Behind the Scenes of Lens Smudge Podcast Episode 2
Join Missy and Chelsea as they take you behind the scenes to talk about the lighting setup used in episode 2 for Tommy's "Styling with the Impossible Budget” Challenge.
Lens Smudge Episode 2
Chelsea and Missy are in the Amy Rose Productions studio with special guest, Tommy O'Donnell. Watch as master prop stylist, Tommy, takes on the "Styling with the Impossible Budget” challenge.
Tommy O’Donnell instagram @srsly_styled Facebook Tommy O’Donnell
Gear Review, SKB iSeries 3I-18135SNSC Waterproof Laptop Case
Missy reviews one of her favorite items within their equipment; the SKB iSeries 3I-18135SNSC Waterproof Laptop Case.
The Journey Through COVID-19
When COVID first surfaced, we didn't know what to think (like most of the world). Then the news hit that non-essential businesses were going to have to close due to the pandemic. We were very nervous about the future of Amy Rose Productions.
Chelsea and I had just thrown our launch party and officially opened the studio three weeks prior. We invested everything we had, and last year was spent freelancing, doing renovations on our space, and building up the foundation of the business. Like others, thoughts of panic set in, "Were we going to have to close the doors completely when we just opened them?"
There was no plan in place because nothing like this has ever happened before. My initial reaction was, "Okay, what do we have control over and focus on that, not the things we can't control." Naturally, the focus was on the business, but the feeling of being overwhelmed set in hard.
Thoughts of "We should be doing more," "We're not doing enough for the business and the community," were going through my mind. I started driving myself crazy. That's when I knew it was time to stop and check myself.
Since staying safe meant remaining at home, this forced us to slow down. The first few weeks were tough; we're not very good at that. Then it became a question of "What were the things I've put off personally for a long time because I was too busy?" The answer was simple, my house and health. It's always easier to naturally focus on others and work.
With a little bit of help, I repainted the interior of my house. Painting occupied the mind while exercising the body and became very therapeutic. Cranking the music, head banging, dancing, and singing my head off, became great releases too! Taking an extended break from social media was also necessary. Disconnecting from the computer, reflecting on all of the positives, being with loved ones, and reconnecting with simple activities were essential.
Virtual exercising with Tina and the Cupcakes Community also became a thing (go check her out). The constant struggle of nutrition and exercise is real, and she helped many of us through it all while figuring out the technical side along the way! It's all about progress, not perfection, and it's a journey, just like life.
As Chels and I wait for the green light and new guidelines to re-open, we're fortunate enough to say our business is still here! We're looking forward to seeing you all on the other side. More to follow as Chels shares her experience as well.
Missy XOXOXOXO
How To Self-Produce A Photo Shoot (Part Four of Six)
A few weeks ago, Chels and I shared our tips for finding a hair and makeup artist, as well as choosing your location. Click HERE if you missed it.
This week we’re going to share our tips for creating a call sheet with Talent. You’ve assembled your team, and the logistics are confirmed, so it’s good practice to create a call sheet that confirms the details of the shoot.
Be sure to include the names and contact information of all creatives, address of the location, special instructions, and photoshoot timeline. Share this with your team via email (include the modeling agency) ahead of time in case any issues should arise. You can also add the mood board, so everyone has a vision of the direction.
Below is an example of a call sheet; revise as you see fit:
Date: Saturday, October 20, 2020
Time: 8:30a – 5:30p.m.
Assignment: Portfolio
Location: 145 Laffy Taffy Rd., Havana, RI 86753
Compensation: Trade
Photographer: Tina Burner / C: XXX-XXX-XXXX / E: Tina@gmail.com
Assistant: Rockstar / C: XXX-XXX-XXXX / E: Rstar@gmail.com
Wardrobe Stylist: RuMaul / C: XXX-XXX-XXXX / E: Ru@gmail.com
Hair/Makeup Artist: Bahbie / C: XXX-XXX-XXXX / E: Bahb@gmail.com
Talent: Bernie / C: XXX-XXX-XXXX / E: Bern@gmail.com
Special Instructions:
• Bring a white t-shirt and black boots.
• Have groomed fingers.
• There is a fee of $20.00 to park, and the lot is across the street. Please call when you arrive so we can meet you.
Concept: Layered Menswear at 1830’s Greek Colonial Mansion. Printouts of inspiration will also be available on the day of the shoot.
Wardrobe: Photographer to provide shoes, wardrobe, and accessories. The only exception is the special instructions noted above.
Timeline: Tentative – subject to change
8:30a – 9:00a
Production team call time. Unload equipment and props.
9:00a - 9:30a
Talent call time. Talent will try on clothing to see which outfit works best with the concept.
9:30a – 10:30a
Wardrobe selection, hair/makeup, and briefing of the shoot. The photography team will set up lighting (if applicable) while hair and makeup are getting done.
10:30a – 12:30p
Photograph Talent in outfit 1
12:30p – 1:30p
Lunch (generally, the photographer who is holding the photoshoot provides this to the team.)
1:30p – 4:30p
Photograph Talent in outfit 2 & 3 with wardrobe, hair, and makeup changes in between.
4:30p-5:30p
Wrap time. Talent leaves and photography team to breakdown and load equipment as well as clean up space if needed.
Stay tuned as we’ll share our tips for creating equipment, prop, and shot lists.
Location: Visit @houseofjulesblog on Instagram to follow their house renovations.
How To Self-Produce A Photo Shoot (Part Three of Six)
Last week, we shared tips for finding a wardrobe stylist, as well as talent. Click HERE if you missed it.
Today we're going to share our tips for finding a hair and makeup artist, as well as choosing your location.
Now that you've sorted out a Stylist and Model, it's time to think about Hair and Makeup. These are essential aspects of Fashion and Editorial Photography. We strongly recommend finding artists to work with you unless you feel confident doing this yourself.
Hair and makeup make all the difference when it comes to bringing your story to life. It can place the model in the world you've envisioned, with much more realism. A great hair and makeup artist can create the illusion of clear skin, enhance facial features, define eyes, and transform the models while saving you hours of editing.
Tips for finding a hair and makeup artist:
Choose one person who specializes in both or two people that specialize in either hair or makeup.
Many artists are found on social media (especially Instagram) by searching the hashtags #mua, #hairstylist, or #hmu. Social media showcases before and after photos, behind the scenes, and who they've worked with on projects. It's a photo resume.
If you can't connect with a makeup artist through social media, try visiting your local cosmetic stores such as Sephora and MAC, to name a few. A lot of artists freelance at these stores, so don't be afraid to approach them.
If you can't connect with a hairstylist through social media, contact your local salon or cosmetology school.
When skimming through someone's portfolio, pay attention to the kind of clients and models the artists are working with. Some may not be comfortable or capable of working with certain facial textures, hair types, or ethnicity. It's essential to reach out to someone you know can execute your vision.
Now it's time to think about the logistics. When will the shoot take place? Will it take place in a studio or on-location? If it's going to be on-location, are there any restrictions you should know?
Things to consider when choosing a location, date, and time:
Be sure to select a location that adds something to your story. Also, keep in mind the time of year your photoshoot is taking place. If it's outside, the weather changes, so have a backup plan in case it rains.
Google the location you're interested in to see what it looks like ahead of time. Google Maps is an excellent resource since you can choose the "satellite view," which will let you check out the parking situation as well as the building structure and surrounding area.
How's the lighting? Is there natural light? What is the quality of light? Do you need to create light? If so, are there outlets available to plug your lights in (if required), and is it the proper wattage?
Will you have access to the bathroom facilities, as well as a separate space to set up and get your model ready.
Does the location work for everyone involved? Will the entire team have transportation?
Once you've decided on the location, call, and ask:
Will they allow you to do a photoshoot there? If so, is a permit needed? It's your responsibility to obtain one from the city or town.
Is business insurance need as well?
Can you scout the location before your photoshoot to evaluate the space and lighting?
Is there a fee to hold a photography session? If so, what is the cost? If there is no cost, offer to send the final photos as a courtesy. They may want to use the images for marketing purposes.
Never show up at a location and assume you can do a photoshoot there; they can shut it down, and now you've just wasted everyone's time.
So now, the hair and makeup artist, location, date, and time have been confirmed. What's next? Stay tuned as we'll share our tips for creating a call sheet.
Location: Visit @houseofjulesblog on Instagram to follow their house renovations.
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How To Self-Produce A Photo Shoot (Part Two of Six)
Last week we talked about self-producing a photoshoot, coming up with a concept and creating a mood board. Click HERE if you missed the blog post. This week we’re going to share our tips for finding a wardrobe stylist and talent.
Clothing is a crucial component of Fashion and Editorial Photography so its best to work with a Wardrobe Stylist. They will:
· Purchase and/or borrow items such as clothing, accessories and/or props that match the concept in mind.
· Dress the talent in an organized way.
· Check for wardrobe malfunctions during the photoshoot as well as wrinkles in clothing, or anything else that may be “out of place.”
· Ensure all items are accounted for at the end of the shoot and return items if necessary.
Tips for finding a stylist:
· Use the hashtag #fashionstylist or #wardrobestylist on any social media site.
· Contact local agencies and colleges to see if a Stylist is available and make sure your expectations are clearly known.
· If all else fails, you can always style the shoot yourself, however that’s another element to worry about.
Having a stylist is also like having a second pair of eyes. They can offer suggestions, solutions and/or bring things to your attention. It’s a team effort.
You now have your stylist booked, so what’s next? Decide how many models you want in your photoshoot, as well as their gender, age and ethnicity.
Tips for booking talent:
· Search social media sites such as Facebook, Instagram or Model Mayhem. If you’re using your own model, make sure a model release form is signed. This lets everyone on the team use the photos for the uses stated in the release, and it saves you any
headaches should there be any issues down the line.
· Call your local modeling agency. Explain what you’re doing (i.e. portfolio building, submitting for publication, etc.) and would like to know if there are any models available to test with. The agency will have a say on how you can use the photos
(if no fee is involved), so you’ll want to confirm the details right away.
· It’s best to go through the agency directly, rather than contacting the model. If you try to skip through loopholes, you can ultimately end up blacklisted by the agency. The agency will let you know if it’s OK to contact the model directly, after
you’ve spoken.
Stay tune for part three as we’ll share our tips for finding a hair and makeup artist, as well as choosing your location.
Talent: Rosey Campbell of Maggie Inc. / Wardrobe & Prop Sylist: Asha Holmes
How To Self-Produce A Photo Shoot (Part One of Six)
Chelsea and I have self-produced many photoshoots over the years so we wanted to share our top tips and findings, when working with a team. Today we’ll be talking about creating a concept and mood board.
Everything starts with an idea so you have to decide the purpose of your photoshoot and ask yourself, are you:
· Portfolio building?
· Selling images as stock or planning on submitting them to a publication?
· Trying to appeal to a certain audience/client by selling a specific lifestyle/product (fashion) or telling a story (editorial)?
· Just experimenting?
What narrative do you want your finished photos to express? What world is your character situated in?
· Pull from other art forms such as a memory, song and/or movie. You can always jot your ideas down on paper or in the notes app of your phone when brainstorming.
· It could be something as simple as an adjective like “happy” “vibrant" or "nostalgic". You can then revisit these ideas at a later date.
You’ll now want to create a mood board, once the concept has been figured out.
Mood boards are essential because it helps guide the entire team towards your vision. Imagery can be pulled from Pinterest and/or Google to name a few. They’re a great resource for photo inspiration as well as on-line and/or printed fashion magazines.
Below is an example of a mood board created called “Photoshoot – Fashion Men.”
You can also check out my other Pinterest boards here for more ideas: https://www.pinterest.com/MShanahanPhoto/
The mood board can include images of the desired overall mood, color palette, style, model poses, lighting, location, clothing and hair/makeup.
At times, Chelsea and I already have a particular model in mind, so the photoshoot will be built around the talent. Other times we’ll create a theme/style first and then revisit it at a later date when the right person or setting arises.
This series is split into six segments so stay tuned over the next few as we’ll share our tips for finding a wardrobe stylist as well as talent.