aPhotoEditor - Featured Promo – Amy Rose Photography
To say we're excited is an understatement! We are honored that Rob Haggart from aPhotoEditor opened and featured our promo mailer! We created 100 mailers to share our new and exciting photography with existing and prospective clients . The mailers included a custom printed Zine, hand written note, branded stickers, original illustration art cards, and colored pencils. To see what was included, our process, and the printers we used, check out the full article! Follow @aphotoeditor on Instagram for more inspiring and amazing photography!
aPhotoEditor - Featured Promo – Amy Rose Photography
Shoutout Arizona Feature.....
Shoutout Arizona recently did a feature on Chelsea and Missy of Amy Rose Photography and Motion. Read about the journey of starting a commercial photography business and what it takes. Read the full article and let us know what your experience has been!
The profile picture was captured by the fabulous Mark James Dunn, all others are Amy Rose Photography & Motion
CoLoR TrEnDs!
For International Color Day we thought we would jump the gun on the Benjamin Moore 2021 Color Trends. We selected and photographed three of our favorites (but they are all so lovely!).
1. Foggy Morning
2. Silhouette
3. Rosy Peach
What is your favorite Benjamin Moore color?
Gear Review, Snaptain SP510 Drone
Chelsea reviews the Snaptain SP510 Drone features, pros, and cons. Make sure to check out the footage from the first flights, crashes not included!
First time flying a drone… yeah I know, it’s terrible!
Web Audit on the ARP Website
Jemma from Wonderful Machine recently did a web audit for the ARP website, so we wanted to share a few tips.
One of the most important things to ask yourself is, "What are your goals and your dream clients?" Once you figure that out, you can organize your body of work in an order that makes sense to target those clients.
For our website, each image or series of photos are sequenced as if they are part of the same collection, using color or certain types of furniture to create a cohesive flow from one "season" to the next. Attention to detail, the styling of props, use of color, light, and texture that create a particular personality are just as important.
It's good to have visual diversity with a mix of colorful and poppy color palettes unless you're targeting a client that only uses neutrals. Then you'd want to showcase imagery with neutral tones in them.
Try to show the kind of images you want to photograph and not the imagery you think the client wants to see. You'd be surprised at how many potential clients are looking for a fresh perspective.
Behind the Scenes of Lens Smudge Podcast Episode 1
Join Missy and Chelsea as they take you behind the scenes to talk about the lighting setup used in episode 1 for Tommy's "Curate the Clutter" challenge.
Lens Smudge Podcast Episode 1
Chelsea and Missy are in the Amy Rose Productions studio with special guest, Tommy O'Donnell. Watch as master prop stylist, Tommy, takes on the "Curate the Clutter" challenge.
Tommy O’Donnell instagram @srsly_styled Facebook Tommy O’Donnell
Amy Rose Welcomes our new Intern Jaime!
Melissa and I are so excited to share some big news! Amy Rose Productions has an official intern, Jaime Moehring! Jaime will be working alongside us a few days a week to gain some hands-on experience and build her photography business acumen and craft. Jaime is self-taught and has a great passion to create impactful and compelling imagery. We give a big welcome to Jaime and are looking forward to helping her grow and develop as a photographer!
Here is a little more about her story and some kick-ass photographs that she captured.
How did you get your start in photography?
I have always had a camera ever since I could remember. I would take it everywhere and just snap pictures. Over the years I have developed my own style and view of the world and I started sharing it on social media. That’s when it really opened up doors for me of making this a career. I started watching a bunch of YouTube videos of what I can do to better my photography and myself and slowly more and more people started noticing.
What are your goals as a photographer?
My goals as a photographer is to capture something that makes people feel something and then creates a domino effect. Something that makes people want to connect to nature and to wildlife and inspires people to want to help save the wildlife and landscapes. For example, my gorilla portrait I did. I wanted to capture the essence of this great gorilla and humanize it a little bit so others could relate more to it because when someone can relate to something, they tend to care about it more. So, this gorilla I edited the photo to make it look like a portrait style that one would do with a person. My end goal was to have people relate and therefore possibly care enough to care about what I care about like saving the rainforest, animals, landscapes that are threatened.
Why are you excited to be a part of the Amy Rose team?
I am excited because I feel you guys are kindred spirits and your work is amazing. I am excited to keep learning and growing as a photographer.
To follow and check out more of her work:
instagram: @jaimecphoto
portfolio: www.jaimecaitlyn.com
XO Chelsea
Lighthouse
For this image I was in Gloucester MA and really wanted to capture the lighthouses there. So, I found this lighthouse and walked out on the rocks looked back set my camera down with my small tripod I had. It was a bright sunny day when I took this picture. For my creative editing process, I uploaded the photo to Lightroom. Started doing basic edits to it and then I really wanted to capture the feel of night, so I really darkened the sky a great color blue and then I added a lighthouse light looking out into the ocean. I really liked the texture and the light and darker colors contrasting together. What I wanted to capture for this image came out exactly how I wanted it too.
Where does the business name comes from? and Who is Amy Rose? ⠀
It all started while road tripping to Vermont. Several names (that’s an understatement, it was actually over 50!) were tossed around such as "Dare to Dream”, "Imagination Nation” as well as Chelsea’s favorite “Capture Queens.” 👑⠀
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The names were original but they were lacking the personal connection that we wanted to have for the brand. After several hours, we knew we wanted to have “Production(s)” at the end of whatever name was decided. We also wanted a versatile name that could be abbreviated and grow as we add on different branches to the brand, such as workshops (coming 2020).⠀
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As the search continued, we came up with other names such as Smoke and Mirrors Production and Legendary Productions. The names still didn’t have that personal touch and we knew we needed something more meaningful. ⠀
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Finally we reached that “ah ha” moment and thought, “How about our middle names?”, which are Amy and Rose. This had the personal connection to both of us, my middle name being Amy and Chelsea’s is Rose. We also felt that is was catchy and rolled off your tongue. ⠀
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Amy Rose Productions is both of us, our talents, expertise and commitment all in one. ⠀
Queue the sappy music!⠀
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Photo by: @sarasbucketlist
Photo Assist: @srsly_styld
Amy Rose Productions is Here!
Amy Rose Productions is Here!
“Humble beginnings.” We’ve all heard that familiar quote a million times. How about a new spin on it? She was humbled by her beginnings. That’s exactly what starting a new business venture with a partner has done to me. I built my photography career working for corporate in-house studios, and I was accustomed to having a team and company capital at my disposal. I was lucky. I managed some incredible groups and worked with some of the finest talent in the industry. But 13 years into it I was an unfulfilled stress bomb: a senior manager tired of revolving corporate managers determining the future of me and my team. I couldn’t do it anymore, so I had to make some drastic changes.
Missy’s story is similar to mine and by chance ends up coming full circle. She started her career in corporate communications, working at a cubicle for 14 years until she realized how unsatisfying it was. Secure, yes. But satisfying? Not so much. But she loved photography. So even though she didn’t have an upbringing that valued creative work, and she didn’t know anyone who worked in a creative profession, she decided to turn her love of photography into a career. She quit her boring corporate job, went back to school, studied her ass off, and launched her own freelance business. She worked doing freelance and contract photography for five years and then got a job at the corporate studio where I was working.
Missy and I worked alongside one another and were quietly impressed by each other’s drive, work ethic, skill, and fun personality. We became dear friends. Our after-work cocktails turned into pool parties, vacations, and creative productions. When it came time to leave the corporate studio, we were both thinking about starting our own business. We didn’t talk about it for a while, but when we finally did, we looked at each other in shock. She’d been envisioning starting a business with me, and I’d been doing the same about her.
Hello future!
We didn’t know how much work it would take – days, nights, weekends. We didn’t have corporate capital or a team to draw on to build this business and studio. But we had a vision. And we had each other.
Flash forward six months later and we’re launching Amy Rose Productions! Missy and I are so excited to share our studio and talents with the creative community. It’s been a busy six months. We’ve spent many hours furnishing the studio, acquiring equipment, researching the market, building the brand, combing through contracts, designing the website, and creating the social media accounts. All the while taking on freelance and contract work. The best part was doing the studio renovations and installing the CYC wall. We love seeing our vision manifest in 3D, and we’re committed to giving our clients the same thrill. One of our goals at Amy Rose Productions is to ensure our clients come away with an unparalleled, superior experience and product.
Come behind-the-scenes to view the studio transformation from the raw space to what it is today. Enjoy the captures, stay tuned for more news, and we’ll see you soon!
xo Chelsea
