Web Audit on the ARP Website

Jemma from Wonderful Machine recently did a web audit for the ARP website, so we wanted to share a few tips.

One of the most important things to ask yourself is, "What are your goals and your dream clients?" Once you figure that out, you can organize your body of work in an order that makes sense to target those clients.

For our website, each image or series of photos are sequenced as if they are part of the same collection, using color or certain types of furniture to create a cohesive flow from one "season" to the next. Attention to detail, the styling of props, use of color, light, and texture that create a particular personality are just as important.

It's good to have visual diversity with a mix of colorful and poppy color palettes unless you're targeting a client that only uses neutrals. Then you'd want to showcase imagery with neutral tones in them.

Try to show the kind of images you want to photograph and not the imagery you think the client wants to see. You'd be surprised at how many potential clients are looking for a fresh perspective.