Web Audit on the ARP Website

Jemma from Wonderful Machine recently did a web audit for the ARP website, so we wanted to share a few tips.

One of the most important things to ask yourself is, "What are your goals and your dream clients?" Once you figure that out, you can organize your body of work in an order that makes sense to target those clients.

For our website, each image or series of photos are sequenced as if they are part of the same collection, using color or certain types of furniture to create a cohesive flow from one "season" to the next. Attention to detail, the styling of props, use of color, light, and texture that create a particular personality are just as important.

It's good to have visual diversity with a mix of colorful and poppy color palettes unless you're targeting a client that only uses neutrals. Then you'd want to showcase imagery with neutral tones in them.

Try to show the kind of images you want to photograph and not the imagery you think the client wants to see. You'd be surprised at how many potential clients are looking for a fresh perspective.

Behind the Scenes of Lens Smudge Podcast Episode 1

Join Missy and Chelsea as they take you behind the scenes to talk about the lighting setup used in episode 1 for Tommy's "Curate the Clutter" challenge.

Where does the business name comes from? and Who is Amy Rose? ⠀

It all started while road tripping to Vermont. Several names (that’s an understatement, it was actually over 50!) were tossed around such as "Dare to Dream”, "Imagination Nation” as well as Chelsea’s favorite “Capture Queens.” 👑⠀
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The names were original but they were lacking the personal connection that we wanted to have for the brand. After several hours, we knew we wanted to have “Production(s)” at the end of whatever name was decided. We also wanted a versatile name that could be abbreviated and grow as we add on different branches to the brand, such as workshops (coming 2020).⠀
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As the search continued, we came up with other names such as Smoke and Mirrors Production and Legendary Productions. The names still didn’t have that personal touch and we knew we needed something more meaningful. ⠀
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Finally we reached that “ah ha” moment and thought, “How about our middle names?”, which are Amy and Rose. This had the personal connection to both of us, my middle name being Amy and Chelsea’s is Rose. We also felt that is was catchy and rolled off your tongue. ⠀
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Amy Rose Productions is both of us, our talents, expertise and commitment all in one. ⠀
Queue the sappy music!⠀
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Photo by: @sarasbucketlist
Photo Assist: @srsly_styld